From 0 to 20 Weekly Quotes: What We Learned

Change in the legal profession often comes slowly. Processes that have worked for decades continue unchanged, even if they create inefficiencies. But when a firm takes the leap and embraces digital tools, the results can be transformative.

Coyne Solicitors in Lucan did exactly that. By introducing an online conveyancing quote calculator and linking it directly to secure digital onboarding, the firm went from generating virtually no online quotes to over 20 per week.

Not every quote turned into a client, and not every client journey was perfect. But the results provided valuable lessons that other firms can learn from.

The starting point

Before the new system, enquiries followed a familiar pattern:

• A prospective client phoned or emailed for a quote.
• Staff prepared and sent a written estimate.
• Days might pass before the client confirmed they wished to proceed.
• Paperwork then had to be gathered, often through repeated reminders.

This process worked, but it was slow and inconsistent. The firm wanted to reduce delays, improve client confidence, and free up staff time for more meaningful work.

The results

Since launching the digital system, Coyne Solicitors have seen:

• 20+ conveyancing quotes generated each week, where previously there were none online.
• Around 30% of visitors to the calculator page completing a quote request, showing strong engagement.
• A doubling of inbound calls and emails, many of them from clients ready to proceed.
• Faster file openings thanks to secure onboarding, reducing bottlenecks.

The figures are impressive, but the real value lies in what they reveal about how clients interact with solicitors in 2025.

Lesson 1: Visibility drives enquiries

By publishing a quote calculator on their website, Coyne made themselves more visible to prospective clients searching for conveyancing services. Many of those clients were not ready to pick up the phone but were willing to try an online tool.

The lesson: visibility creates opportunity. Making fee estimates available online captures interest that might otherwise go elsewhere.

Lesson 2: Clarity builds trust

Clients responded positively to the itemised breakdown of fees, outlays, and VAT. This transparency reassured them that there were no hidden costs.

The lesson: clarity is as important as cost. Clients are not only comparing prices — they are evaluating how trustworthy and professional a firm appears.

Lesson 3: Momentum matters

The “Proceed” button after the quote turned interest into action. Clients could upload documents securely and start the onboarding process immediately. This reduced the risk of enquiries going cold.

The lesson: remove friction. If a client is ready to instruct, give them the means to do so without delay.

Lesson 4: Compliance can be a strength

Building GDPR compliance, encryption, and audit trails into the system did more than satisfy regulators. It reassured clients. Seeing clear privacy notices and secure portals gave them confidence in the firm.

The lesson: compliance by design enhances client relationships. It is not just a safeguard; it is part of the value proposition.

Lesson 5: Not every quote converts — and that is fine

One of the most important lessons was realistic expectation-setting. Not every quote will become a client instruction. That is the nature of professional services.

Even so, the increased volume of enquiries has created a healthy pipeline. With a conservative conversion rate, the system generates a consistent flow of new matters. Over time, the firm can optimise follow-up processes to increase close rates further.

The lesson: volume plus steady improvement creates sustainable growth.

Beyond the numbers

While the measurable results are compelling, the qualitative feedback has been just as valuable. Clients described the new system as “easy,” “straightforward,” and “reassuring.” Staff reported fewer repetitive tasks and more time for substantive legal work.

This shows that digital transformation in law is not about replacing solicitors. It is about supporting both clients and professionals with better systems.

What other firms can learn

Coyne’s journey provides a roadmap for others:

1. Start small, with one service area such as conveyancing.
2. Focus on client experience — clarity, convenience, and reassurance.
3. Build compliance into the system from the start.
4. Accept that not every enquiry will convert, but volume creates opportunity.
5. Iterate and improve — no system is perfect on day one.

Final thoughts

From zero online quotes to 20 per week, Coyne Solicitors’ experience shows what is possible when firms embrace change. The numbers tell a story of growth, but the deeper lesson is about client trust, professional confidence, and smoother journeys on both sides.

For the wider profession, the message is clear: the future of conveyancing is not just digital, it is client-centred. Firms that combine transparency, compliance, and thoughtful design will not only attract more enquiries but will also build stronger, longer-lasting client relationships.

⚖️ This article is intended for general information purposes only and does not constitute legal advice.